Organisational Diagnostics
 

Dawson McDonald's consulting skills and experience, coupled with Persona International's methodologies can provide your organisation with a range of business solutions and strategies to improve market share, profitability and customer loyalty.

Which Organisations have used Persona Programs to improve performance?

  • The top 4 businesses by Market Value in "The Business Week Global 1000" - General Electric, Microsoft, Exxon Mobil, and Pfizer
  • 6 out of the top 10 Global Fortune 500 businesses
  • 7 of the top 10 organisations in the Asian Region (Far Eastern Economic Review Top 100).

 
Organisational Development Resources
 
Organisational Alignment Survey
 
Customer Experience Management Plus
 
Execution Metrics
 
Sales Competency Assessment
 
Talent Management
 
Partnering
 
All resources are in Adobe Acrobat Format.

Some of the organisational diagnostic services we provide include:

  • Organisational Alignment:  A 'health check' of your organisation's performance against customer and stakeholder needs, the external environment and industry best practice.  Our Organisational Alignment Survey provides lead indicators that pinpoint what an organisation needs to do to retain employees, meet customers needs and achieve profit targets.
  • Customer Experience Management:  A proven, step-by-step methodology that can give your organisation a unique advantage over competitors, a stronger more memorable brand and a positive reputation that turns customers into advocates.  Our Customer Experience Management Plus (CEM+) program helps you to understand your most profitable customers, clarify and refocus your brand promise, meet and exceed customer expectations at every touch point in the business with the aim of maximising longer term profitability.
  • Execution Metrics:  Execution is about the strength of a company's culture of 'getting things done'.  Our Execution Survey determines how results-oriented the culture of an organisation, department or business unit is, and pin points what practices and behaviours need to be focused on to move towards a stronger execution culture.
  • Sales Competency Assessment:  The Sales Competency Assessment provides a quick, accurate, yet comprehensive evaluation of the key factors of sales performance.  It compares the perceptions of a salesperson's performance with their sales manager's perceptions using 13 key sales performance indicators.  Research has identified these factors as critical for maximising sales competency and performance.
  • Talent Management:  A dynamic process to assess current managerial talent in an organisation so that action plans can be created to develop leaders at all levels to their full potential.
  • Partnering:  Assists teams and organisations to achieve greater clarity of mutual goals and work more effectively together.  The program involves measuring and understanding the effectiveness of working relationships and tailored follow-up training to achieve maximum benefits for both parties.